Experience

July 2023 - Present

Sr. Content Strategist
VXI

• Responsible for content strategy, including ownership over editorial calendar, campaigns, SEO, and MQLs/MQAs

• Achieved 30% MQL improvement quarter-over-quarter

• Hired, onboarded, and led four freelance writers and oversaw partnerships with three third-party creative agencies

• Wrote and/or edited 40+ blogs, eBooks, white papers, video scripts, webinars, and case studies

August 2022 - May 2023

Content Manager

Helpful

• Responsible for leading content for new target verticals

• Successfully led the creation and launch for streaming services, home security, and rural connectivity campaigns

• Recruited, onboarded, edited, and managed team of 8 writers and editors

• Wrote robust hands-on testing methodologies, core website pages, and site-specific style guides

May 2021 - August 2022

Manager, Content Marketing
NICE

• Oversaw content marketing, including managing team of in-house, freelance, and agency writers and creatives

• Led high-converting quarterly marketing campaigns, resulting in 38% year-over-year growth

• Created dozens of eBooks, landing pages, and email and social media promotional packages

• Spearheaded company’s account-based marketing initiatives in the healthcare, finance, and government verticals